The Blog.

Build vs Buy: Text Analytics & NLP

From customization to scalability, there’s a lot to consider when deciding whether to build or buy an NLP or system. In this article we outline the dilemma and explore the pros and cons and costs of both options.

Voice of Customer Analytics: What, Why and How to Do It

Voice of Customer programs transform unstructured feedback into usable data. This article dives deep into what Voice of Customer is, where to capture it, and how to build an effective Voice of Customer analytics process to increase revenue and reduce customer churn.

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