Our COO, Tim Mohler, stops by the blog to discuss how text analytics is used in pharmaceuticals and healthcare. In this case, it’s a powerful tool used to demystify the symptoms and treatment of ADHD. Dig and learn how unique groups of people experience and treat ADHD differently.
Voice of Customer analytics seeks to transform unstructured feedback into usable data. Learn how to build an effective Voice of Customer analytics program that increases revenue and reduces churn via better-informed decision-making.
The Cambridge Analytica Files have ripped open the conversation around data analytics, privacy, and marketing. In this probing and humorous article, our CMO shares his unique perspective as a marketing professional at a data analytics company.