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Lexalytics® Announces New Partnerships to Improve Insights, Efficiencies and Patient Outcomes in AI for Medical Affairs Programs

Lexalytics®, the leader in “words-first” machine learning and artificial intelligence, announced today it is partnering with True North Solutions and Glasshouse Health to help Medical Affairs teams better apply the latest in artificial intelligence and natural language processing (NLP) technologies and approaches to improve insights, efficiencies, and patient outcomes. True North and Glasshouse bring decades of domain expertise in the […]

True North Solutions and Glasshouse Health Partner with Lexalytics to Help Pharmaceutical Companies and Other Healthcare Providers in North America and Europe

Lexalytics®, the leader in “words-first” machine learning and artificial intelligence, announced today it is partnering with True North Solutions and Glasshouse Health to help Medical Affairs teams better apply the latest in artificial intelligence and natural language processing (NLP) technologies and approaches to improve insights, efficiencies, and patient outcomes. True North and Glasshouse bring decades of domain expertise in the pharmaceutical and healthcare industries in the North American and European markets, respectively, and will work with Lexalytics to help customers understand how applied AI and machine learning (ML) solve real-world business problems.

Off-the-shelf technology solutions tend to be poorly suited to address the unique needs of Medical Affairs in areas such as insight generation, automation, compliance review, educational gap assessment, congress and publication planning, and digital innovation. Lexalytics, True North, and Glasshouse have partnered to help Med Affairs functions better understand how to apply AI and NLP to address all of the noted issues, as well as the many other responsibilities of a Medical Affairs department.

“Over the past few years, we’ve been applying machine learning to many of the facets of pharmaceutical medical affairs and commercial functions to improve efficiencies, insights, and patient outcomes, and our customers have seen tremendous success through those efforts,” said Jeff Catlin, CEO of Lexalytics. “By partnering with the skilled teams at True North and Glasshouse, we hope to reach more Medical Affairs departments across North America and Europe to quicken adoption and improve outcomes of AI and NLP projects in the space.”

Lexalytics has built AI and NLP solutions for some of the world’s most prominent pharmaceutical and biotech companies, including Avenir, AlternativesPharma, Biogen, Genentech, Sage Therapeutics, and more. Some of the recent and ongoing projects that Lexalytics has undertaken in Medical Affairs with its partners include:

  • Medical Information Question-Answering System — By combining machine learning with keyword search, Lexalytics built a system for a leading Japanese biopharmaceutical company that reduces average call time without sacrificing the quality of responses. The system is essentially a search interface that uses an AI and NLP model underpinning it that processes a particular question against FAQs and other literature to deliver the best answers at the top. The system makes agents faster and more accurate, which reduces the need to elevate requests to an MP, significantly reducing costs.
  • Content Aggregation — Lexalytics has designed and built disease-and condition-specific taxonomies that can apply across all of the content in a given organization. Typically this involves combining existing tags with new tags suggested by Lexalytics’ models into a single taxonomy for use throughout the organization. Being able to make an apples-to-apples comparison of Congress, field insights, research content, and everything else means that teams can perform detailed data analytics across all content for use in marketing, compliance, and other areas on which Medical Affairs concentrates.
  • Field Insights & Engagement Tracking — Lexalytics has built a system combining NLP tools with custom taxonomies and advanced visualizations to help Medical Affairs teams gauge, in one place, what transpires during high-cost, high-value Medical Science Liaison customer interactions. The system objectively tracks key themes, sentiment, and perceptions recorded in brief, free-text interactions by MSLs following their discussions with HCPs, significantly increasing the MSL value and ensuring HCP feedback is better incorporated into medical strategies.

“We’ve just begun to scratch the surface of what is possible using AI in Medical Affairs to improve operations and outcomes, and pharmaceutical companies and other healthcare providers are eager to learn about the possibilities,” said Colin Baughman, founder and managing partner, True North Solutions. “I’ve consulted with Lexalytics on several past and current projects and am excited to expand our partnership to continue to drive innovation.”

“I’ve spent more than two decades driving strategy, product planning, development, patient program development, and more with Medical Affairs teams, and I know the critical role technology plays in ensuring success,” said Paul Riley, medical affairs director, Glasshouse Health. “Thanks to developments in AI and NLP, medical affairs teams can contribute to the business in ways they have never been able to before, as demonstrated by the projects delivered by Lexalytics.”

For more information about Lexalytics and its AI for Medical Affairs program, and to contact the company or its partners, please visit


About True North Solutions

True North Solutions Inc. is a Medical Affairs Analytics & AI consulting practice based in Cambridge, Massachusetts, USA. True North has worked across more than 25 conditions and over 100 projects ranging from use of AI for Medical Information, deep learning for advisory board insights, neural networks in social media monitoring, claims-based patient landscaping & access models, Medical Education unmet need prediction, scientific congress analytics using NLP, chatbots, and other programs. In addition, the True North team has led development of several digital health partnerships (including study design) in areas such as voice biomarkers, keystroke signatures, and wearables for disease identification and recurrence in conjunction with technology partners including Apple, Google, and Palantir. Colin and team believe Medical Affairs’ value can be greatly enhanced with modernized approaches to analysis, prediction, and visualization.

About Glasshouse Health

Glasshouse Health is a specialist Medical Affairs consulting practice based in Alderley Park, Macclesfield, UK. Glasshouse has 20 years of experience in Medical Affairs and has led teams in multiple therapy areas, developing scientific and clinical information and communicating it to the medical community and other stakeholders. Recent projects have included strategy development, medical product planning, brand plan review, investigator-initiated study management, real-world data collation and publication, patient support programme development, patient advisory boards, and digital health solution development. Glasshouse Health works with clients to deliver medical affairs excellence, supported by the right organisational capabilities and underpinned by innovative digital technology. Every day, Paul and team help clients leverage science and data, deliver improvements in healthcare, and create significant commercial value.

About Lexalytics®

Lexalytics processes billions of words every day, globally, for data analytics companies and enterprise data analyst teams that need to tell powerful stories from text data. The company’s Salience®, Semantria® and Lexalytics Intelligence Platform™ products combine natural language processing with artificial intelligence to transform text in all its forms into usable data. Lexalytics solutions can be deployed on premises, in the cloud or within hybrid cloud infrastructure to reveal context-rich patterns and insights for voice of customer, voice of employee, customer experience management, market research, social listening, news monitoring and other business intelligence programs. For more information, please visit, email sales(at)lexalytics(dot)com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.


Other Press Releases

2022-04-12 Pulsar Selects Lexalytics to Power AI-Driven, Multilingual NLP To Better Understand Consumer Reactions
2022-03-24 Bright Chooses Lexalytics’ AI-Based NLP Engine to Power Its Immersive Learning Platform
2021-09-09 InMoment Completes Acquisition of Lexalytics, the Leader and Pioneer of Structured and Unstructured Data Analytics
2021-03-10 Lexalytics® Announces New Partnerships to Improve Insights, Efficiencies and Patient Outcomes in AI for Medical Affairs Programs
2020-12-14 Lexalytics® Announces Breakthrough OCR Error Correction Tool
2020-10-27 Lexalytics® Acknowledged as Representative Vendor in Gartner 2020 Market Guide for Text Analytics
2020-10-06 Lexalytics Unveils Roadmap for Hospitality Brands to Implement Effective VoC Programs to Deliver on Customer Expectations During the COVID-19 Era
2020-08-26 Lexalytics® Launches “Switch to Lexalytics” Campaign
2020-08-05 Zignal Labs Selects Lexalytics® to Provide AI-Based NLP for Its Impact Intelligence Platform
2020-01-30 Lexalytics® Wraps 2019 with Industry Recognition in the Areas of Artificial Intelligence and Analytics
2019-09-10 Biogen Chooses Lexalytics® to Improve Customer Care with New AI-Based Text Analytics System
2019-02-13 Lexalytics® Announces Text Analytics Suite Availability for Any Computing Environment
2018-12-27 Lexalytics Closes Out 2018 with Prestigious Industry Awards in Artificial Intelligence and Analytics
2018-09-19 Lexalytics Data Extraction Services Enables Hybrid Analysis of Both Structured and Unstructured Data from Corporate Documents
2018-08-16 Lexalytics® Updates Intelligence Platform with New Benefits for European Union Customers
2018-06-05 Lexalytics® and University of Massachusetts Amherst to Present at NAACL
2018-04-25 Lexalytics® Announces “Get Out of the Cloud” Campaign for Seamless Transfer of Natural Language Processing from Cloud to On-Premise
2018-03-14 Lexalytics® Launches Support for Unicode Emoji 11.0
2017-12-11 Lexalytics® Launches New Artificial Intelligence Development Platform to Help Customers Quickly Build, Customize and Deploy Natural Language Processing Applications
2017-10-24 Lexalytics® Recognized in Gartner 2017 Hype Cycles for Data Science and Machine Learning, Analytics and Business Intelligence, Imaging and Print Services and Life Science Research and Development
2017-06-15 Lexalytics® Releases New Text Analytics Software for Retailers to Improve Online Shopping Experience
2017-04-05 New Software from Lexalytics® Helps Human Resources Departments Design More Effective Voice of the Employee Programs
2017-01-25 Lexalytics® Unveils Magic Machines™ AI Labs to Drive Innovation in Building and Managing Artificial Intelligence
2016-11-02 Lexalytics’ New Survey Analysis Tool for Customer Loyalty/Sales
2016-10-14 Lexalytics Improves Text Analytics with New Machine Learning
2016-08-01 Semantria Text Analytics Platform Available on Microsoft Azure
2016-07-20 Lexalytics® Simplifies Pharmaceutical Market Research and VOC
2016-07-08 Lexalytics® to Present on NLML at Sentiment Analysis Symposium
2016-04-06 Lexalytics® NLP & Sentiment Analysis for Android™ Social Media
2016-01-26 Lexalytics® Brings Text and Sentiment Analytics to Mac®
2015-12-15 Lexalytics®’ Text Analytics Software Airlines Industry Pack
2015-12-03 Lexalytics®,Text Analytics Presenters Gilbane Conf. 2015
2015-11-23 Lexalytics® Adds Polish Language Support
2015-10-21 Lexalytics® Hospitality/Restaurant Industry Packs Simplify CEM
2015-09-29 Lexalytics Adds Danish, Norwegian and Swedish
2015-06-03 Lexalytics® Enhances Feature-Rich Salience® Analytics Software
2015-05-12 Lexalytics® Unveils Text Mining and Sentiment Analysis Wizard
2015-04-23 Lexalytics to Present at Text by the Bay Conference
2015-04-15 Lexalytics’ Adds Arabic, Russian, and Dutch
2014-12-08 Lexalytics Adds to Text Analytics, Includes Intention Analysis
2014-11-06 Lexalytics Launches Pain-Free Text Mining Customization
2013-10-23 Lexalytics Announces Availability of Salience in Chinese
2013-09-04 Lexalytics to Sponsor Brighton Data Storytelling Hackathon
2013-06-20 Lexalytics Announces Availability of Salience 5.1.1
2013-04-25 Semantria & Lexalytics Give API Access for Viafoura Hackathon
2012-11-08 Lexalytics Announces Portuguese Native Phrase-Based Sentiment
2012-10-17 Lexalytics Announces Spanish Native Phrase-Based Sentiment
2012-06-14 HStreaming & Lexalytics Deliver Text Analytics for Big Data
2012-06-12 Lexalytics & FutureEverything Capture Opinion of 2012 Olympics
2012-05-31 Lexalytics Announces Speakers for Upcoming User Conference
2012-05-31 Angoss Software and Lexalytics Form Partnership
2012-04-04 Lexalytics Powers New Bitly Reputation Monitoring Service
2011-04-12 Lexalytics Announces Salience 5.0
2011-03-07 MediaVantage & Lexalytics Offer Multi-Lang Sentiment Analysis
2010-12-07 Lexalytics Predicts 2011 Text/Sentiment Analysis Market
2010-11-29 DataSift Taps Lexalytics to Help “Tune Your Data”
2010-09-20 Lexalytics Unveils Sentiment Analysis of Emoticons, Acronyms
2010-06-30 Lexalytics Releases Salience 4.3
2010-05-24 Lexalytics Expands into New Markets
2010-05-16 Lexalytics Moves to Boston
2010-05-04 to Join Lexalytics at 6th Text Analytics Summit
2010-03-23 Lexascope Web Service for Social Media/Sentiment Analysis
2010-03-09 Lexalytics Discusses Text & Sentiment Analysis Trends
2009-10-20 Lexalytics, Inc. Joins Endeca Extend Partner Program
2009-06-24 Lexalytics to Provide Text Analytics for First Coverage
2009-04-05 Lexalytics’ Salience 4.1 with Entity Management Toolkit
2008-10-21 Salience 4.0 With Improved Entity Extraction/Sentiment Scoring
2008-10-09 Lexalytics Unveils The “ExecDex” Who’s Hot Ranking System
2008-10-01 Lexalytics Hires VP of Engineering
2008-09-21 Market Intelligence Co’s Use Lexalytics Sentiment Analysis
2008-09-07 Lexalytics signs Conversition and mBLAST
2008-09-02 Market Intelligence Tool Harnesses Text Analytics
2008-07-27 Infonic Merges its Text Analytics Business with Lexalytics
2008-05-19 Lexalytics Named 2008 MITX Technology Awards Finalist
2008-03-16 CEO, Jeff Catlin, New Communications Forum 2008 Speaker
2008-02-25 2008 Presidential Campaign Blog Sentiment Survey
2008-01-14 SmartBrief to Integrate Lexalytics Classification Solution