Colin Baughman leads True North Solutions Inc., a Medical Affairs Analytics & AI consulting practice based in Cambridge, Massachusetts, USA. True North has worked across more than 25 conditions and over 100 projects ranging from use of AI for Medical Information, deep learning for advisory board insights, neural networks in social media monitoring, claims-based patient landscaping & access models, Medical Education unmet need prediction, scientific congress analytics using NLP, chat bots, and other programs. In addition, the True North team has led development of several digital health partnerships (including study design) in areas such as voice biomarkers, keystroke signatures, and wearables for disease identification and recurrence in conjunction with technology partners including Apple, Google, and Palantir. Colin and team believe Medical Affairs value can be greatly enhanced with modernized approaches to analysis, prediction, and visualization.

Paul Riley leads Glasshouse Health, a specialist Medical Affairs consulting practice based in Alderley Park, Macclesfield, UK. Paul has 20 years of experience in Medical Affairs, and has led teams in multiple therapy areas, developing scientific and clinical information, and communicating it to the medical community and other stakeholders. Recent projects have included strategy development, medical product planning, brand plan review, investigator initiated study management, real world data collation and publication, patient support programme development, patient advisory boards and digital health solution development. Glasshouse Health works with clients to deliver medical affairs excellence, supported by the right organisational capabilities, and underpinned by innovative digital technology. Every day, Paul and team help clients leverage science and data, deliver improvements in healthcare, and create significant commercial value.