Tough Mudder Conquers a Survey Analytics Obstacle

Tough Mudder started with a single event series in 2010 and has since grown into a global lifestyle. Upwards of 80 events each year draw thousands of participants from around the world. The company relies on post-event surveys to provide Net Promoter Score information, but that mountain of data makes for one tough mudder of an analytics obstacle. After struggling to go it alone, Tough Mudder teamed up with Lexalytics to conquer the challenge.

Since engaging Semantria for Excel, they’ve reduced manual coding by 90% while analyzing 150,000+ NPS surveys each year. Now they can report on Net Promoter Scores within a week of every event, providing their tactical teams with more feedback more quickly.