This is a high-level overview of intentions and Lexalytics’ intention extraction functions. For a more in-depth explanation of our intention extraction functions, read through “Intentions: What Will They Do?”. Check out our web demo to see Lexalytics in action, or get in touch to schedule a live demo with our team of data ninjas.
Historically, text mining has been a very retroactive business: analyzing text to see what’s already been expressed in the past. Lexalytics’ latest technology sends this paradigm on a 180-degree course change; that’s right, we’re predicting the future.
Well, not quite predicting. But with intention extraction, we determine the expressed intent of customers and reviewers. Will a given person buy, quit, sell, or recommend your product?
don’t like it. It keeps crashing on me (I think it’s a hardware issue). I’ll be returning it tomorrow.
Your run-of-the-mill text analytics system will extract basic information, such as sentiment (negative) and the object (“laptop”), and classify the content into a category like “errors”.
Our supercharged text analytics takes the analysis one step further: we’re capable of revealing that the customer bought the laptop, but now intends to return or “quit” it.
Uh-oh, you just discovered that due to a crashing issue, you’re about to lose a customer. Better start resolving the problem! Better yet, dig into the root of the problem to prevent future issues cropping up.
Just like our other text analysis features, Intentions are fully customizable: we allow our users to configure existing intentions and define their own intention-laced keywords, specific to their market and business. Just tell us what verbs indicate intent for you (“desire”, “want”, “wish”, etc.) and we’ll pull out the intender and the intended for these new intent types.
Intentions extraction is just another reason Lexalytics text mining tools are the best in the business. Driven by the revolutionary Lexalytics Syntax Matrix, our rich mix of configurability and filtering provides high-quality results with all the information that’s necessary to determine exactly what a customer wants and what they intend to do.