Extracting Insights From Natural Language Data
Pharmaceutical marketing teams face countless challenges in growing market share, demonstrating product value, increasing patient adherence. and improving buy-in from healthcare professionals. AlternativesPharma helped those professionals provide useful market insights and effective recommendations.
AlternativesPharma’s customers expected relevant insights and appropriately in-depth analyses. But pharmaceutical market data is both overwhelming in scope and difficult to decipher. This is particularly true of textual data, such as customer review and social media comments. AlternativesPharma needed a robust, scalable analytics solution that leveraged Natural Language Data to streamline their time-consuming categorization and market analytics processes.
Thousands of Data Points; 2,000+ Custom Analysis Queries
Using the Semantria API, AlternativesPharma built 2000+ Boolean queries and a comprehensive taxonomy to perform a progressive analysis across tens of thousands of data points. AlternativesPharma then used Semantria’s out-of-the-box functionality to categorize the data into themes and sentiments, creating “thematic maps.” This output led to research publications at the 2015 Nephrology Professional Congress and in the Journal Néphrologie et Thérapeutiques. Further, AlternativesPharma helped customers verify assumptions made by Key Opinion Leaders (KOLs) regarding the psychology of patients with schizophrenia. This theory was then documented in collateral and widely communicated to physicians.
“We needed to go beyond simple
Thierry Baroghel
‘e-reputation’ and develop our recommendations from
an in-depth analysis of the messages. That’s where
Lexalytics and Semantria came in. Our customers are
implementing an evidence based patient-centric strategy.
They have altered and crafted their communications with
healthcare providers, patients and authorities as a result of
the recommendations.”
Managing Partner, AlternativesPharma
COMPANY:
AlternativesPharma
FOUNDED: 2010
INDUSTRY: Pharmaceutical
WEBSITE:
www.alternativespharma.com
About Lexalytics®
Lexalytics, an InMoment Company, processes billions of words every day, globally, for data analytics companies and enterprise data analyst teams that need to tell powerful stories from text data. The company’s Salience®, Semantria® and Lexalytics Intelligence Platform™ products combine natural language processing with artificial intelligence to transform text in all its forms into usable data. Lexalytics solutions can be deployed on premises, in the cloud or within hybrid cloud infrastructure to reveal context-rich patterns and insights for voice of customer, voice of employee, customer experience management, market research, social listening, news monitoring and other business intelligence programs. For more information, please visit www.lexalytics.com, email sales@lexalytics.com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.