SmartBrief to Integrate Lexalytics Classification Solution

Lexalytics, Inc. (, a software and services company specializing in text analytics, today announced that it has entered into an agreement with SmartBrief, Inc. of Washington D.C. SmartBrief will integrate the Lexalytics classification system into its current architecture, allowing it flexibility in classifying content from various sources.

This solution provides SmartBrief with the same core technology driving Lexalytics text analytics platform currently used by Fortune 500 corporate marketing professionals, search technology firms and media research companies.

“We were exploring ways to improve how we classify the content used in our industry leading email newsletters. We conducted several tests on our data and found Lexalytics to be at the top of the list when it came to results and affordability,” said Chris McNeilly, VP of Software at SmartBrief. “Lexalytics was able to provide a solution that exceeded our expectations in ease-of-integration. We are pleased to be integrating the Lexalytics solution into our data architecture.”

Lexalytics’ classification solution offers several modes by which to classify information, as well as a toolkit that can help to create, edit and revise taxonomies used in the classification process.

“We are excited to be working with SmartBrief, a proven industry leader, on its classification needs. Classification technology was the next logical step for Lexalytics and the multi-mode classifier we’ve developed will give our customers the flexibility to deploy a solution that best fits their unique needs,” said Jeff Catlin, CEO of Lexalytics. “This relationship will provide us with a valuable resource when it comes to improving upon our analytics products and solutions.”