Lexalytics, Inc., a software and services company specializing in text analysis and social media monitoring (SMM), today announced that Jeff Catlin, CEO, will address attendees at the upcoming New Communications Forum 2008 conference, being held from April 22-25, 2008 in Sonoma County, California. Catlin’s address, “Blogs: Measuring the Impact on the Democratic Process,” will occur on Wednesday, April 23 at 10:00 a.m. Lexalytics’ SMM solution powershttp://www.politicaltrends.info, a popular website that measures candidate and issues sentiment in more than 300 presidential blogs during the 2008 U.S. Presidential campaign season. Lexalytics’ media measurement software analyzes the subject matter in the blogs to determine “what or who’s hot” and “what or who’s not” within the blogosphere. Lexalytics will issue campaign blog sentiment analysis reports on a regular basis through the November general election. “For the first time in U.S. Presidential election history, the blogosphere – and sentiment conveyed within — is flexing its muscle on the voting public and is having a profound impact on the democratic process,” said Catlin. “It is imperative that this powerful and influential communications medium be closely monitored and measured by candidates and the voting public alike.” About the New Communications Forum The New Communications Forum is presented by the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture, and society.