The Blog.

Build vs Buy: Text Analytics & NLP

From customization to scalability, there’s a lot to consider when deciding whether to build or buy an NLP or system. In this article we outline the dilemma and explore the pros and cons and costs of both options.

Voice of Customer Analytics: What, Why and How to Do It

Voice of Customer programs transform unstructured feedback into usable data. This article dives deep into what Voice of Customer is, where to capture it, and how to build an effective Voice of Customer analytics process to increase revenue and reduce customer churn.

Telematics in Cars and Auto Insurance: Privacy or Savings?

Is saving money on your car insurance reason enough to trade away your privacy? We researched how automakers, insurance companies and advertisers use telematics to collect, analyze and monetize data about your driving habits, and why maybe you shouldn’t be so quick to jump on the telematics bandwagon.

Airport Analytics: SFO and Building a Better Delay

San Francisco International Airport is the gateway to the world’s tech capital. In this installment of our airport review analytics series, we see how SFO effectively listens to its customers to guide billion dollar terminal renovations and make daily improvements.

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