Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
Social media monitoring is crucial for brand health, but an increasing number of studies are proving that SSM may provide new tools for improving population health as well. Here are three examples of science using social media to improve healthcare: