What did audiences really think of the latest addition to the Star Wars franchise? Our data scientists set down their blasters and light sabers to find out.
Sheen, Twitter & HIV―An Analysis
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Here’s what happened when we analyzed the thousands of Tweets surrounding Charlie Sheen’s HIV announcement. The project exposes key insights into culture’s obsession with celebrity.
eDigitalResearch is Changing Social Listening
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Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.
How the Minnesota Vikings Scared the Royal Bank of Scotland
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Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
How Twitter Feels About Marriage Equality
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We crunched the numbers and ran an interesting Twitter analysis to celebrate the recent Supreme Court decision on marriage equality!
Twitter, Meet Caitlyn
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This week I ran an analysis for VentureBeat’s Barry Levine on Twitter’s response to Caitlyn Jenner’s Vanity Fair debut
Five Ways Sentiment Analysis Changes the World
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3 m
Sentiment Analysis is permeating life’s interactions from medicine to the stock exchange. Read more about its effect on five industries.
How Analyzing Social Media Can Improve Healthcare
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2 m
Social media monitoring is crucial for brand health, but an increasing number of studies are proving that SSM may provide new tools for improving population health as well. Here are three examples of science using social media to improve healthcare:
Save Millions & Retain Market Share
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5 m
Sentiment is a potent tool when sentiment about your company shifts. Early clusters of peers talking “trash” may be dismissed as minor…a big mistake.
Falcon Social Asks: Did Social Media Predict UK Elections?
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1 m
Lexalytics’ partner, Falcon Social, recently wrote about the surprising results of the recent election in the UK. Even more surprising? According to their data, social media predicted it.
Lexalytics Helps Understand Customer Intention
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2 m
Natural language processing allows companies to determine what a customer is likely to do, whether its buy, sell, recommend or quit a product or brand.
IAB Keeps Fingers on the Pulse of Digital South Africa
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When you work with data as much as we do, you come to truly appreciate the art of data visualization. That’s why we here at Lexalytics are so pleased to be contributing the Semantria API’s sentiment analysis power to the Pulse.
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