Machine learning micromodels reduce the challenges of sourcing and annotating data while delivering better precision and accuracy than macromodels.
Voice of Customer Analytics: What it Is and How to Do It
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13 m
Voice of Customer analytics seeks to transform unstructured feedback into usable data. Learn how to build an effective Voice of Customer analytics program that increases revenue and reduces churn via better-informed decision-making.
Agatha Christie, Nuns, and Alzheimer’s
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3 m
What do 678 nuns, Agatha Christie, and a grey cat have in common? In this article, our COO, Tim, explores how text analytics and linguistic density could detect the onset of Alzheimer’s Disease.
Airport Series: Chicago And Viral Reputation Management
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5 m
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Airport Series: Atlanta and Wayfinding
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6 m
Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.
Salience 6.2 is Here
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2 m
What’s on offer for 6.2, our newest Salience update? Read this to get all the details on why Salience is better than ever before and how its still breaking boundaries in data science.
Text Analytics Soars Higher & Higher
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1 m
The text analytics market is growing at lightning speed. Here’s what we can expect from the next eight years.
The Media versus Hillary—Part II
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3 m
We analyze once more the media maelstrom surrounding Democratic presidential nominee Hillary Rodham Clinton.
The Language of Deadpool
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2 m
Crass and harsh vocabulary, mixed with sarcasm, confuses how we measure response. Our analysis worked mostly as expected, but had a few confusing areas.
The 7 Basic Functions of Text Analytics
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7 m
From Tokenization to PoS Tagging and beyond, this high-level overview explains the basic functions of text analytics and natural language processing.
Tay, the Teen Chatbot and Redmore’s Razor
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5 m
Is Tay bot a racist android agent sent from our tech overlords to sow havoc and trigger a new world order? Erm, probably not. And here’s why.
Build or Buy for Natural Language Processing?
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8 m
From customization to scalability, there’s a lot to consider when deciding whether to build or buy an NLP or system. In this article we outline the dilemma and explore the pros and cons and costs of both options.
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