Data-driven VoC programs are proven to increase lifecycle value and reduce churn. Learn how to build an effective voice of customer program that creates tangible value, while avoiding common data analytics pitfalls.
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.