Voice of Customer analytics seeks to transform unstructured feedback into usable data. Learn how to build an effective Voice of Customer analytics program that increases revenue and reduces churn via better-informed decision-making.
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.
From customization to scalability, there’s a lot to consider when deciding whether to build or buy an NLP or system. In this article we outline the dilemma and explore the pros and cons and costs of both options.