Mining sentiment from sports dialogue presents an interesting challenge for our partners at Brandtix. Learn how they use our sentiment analysis to power their real-time athlete brand value index platform.
Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
We love Sprinklr’s new blog post “Marketing to Millennials: 6 Studies & Reports You Need to Read”. The studies that Sprinklr has pulled together contain a wealth of raw data on the habits and desires […]