Social Media

The Language of Deadpool

Crass and harsh vocabulary, mixed with sarcasm, confuses how we measure response. Our analysis worked mostly as...

Text Analytics

3 Ways to Analyze the State of the Union with Text Analytics

To most people, analyzing last week’s State of the Union address, is something politicians and talking heads do....

Language

Sentiment and Litotes: How Salience Deals with Double Negatives

The double negative is not an uncommon rhetorical device. (See what I did there?) Using two negatives to indicate a...

Sentiment Analysis

Salience 4.3: Opinion Mining

One of the two major new features in Salience 4.3 (releasing around June 30th) is “opinion mining”. Opinion...