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Press Releases

Lexalytics® Hospitality/Restaurant Industry Packs Simplify CEM

Lexalytics®, the leader in cloud and on-prem text analytics solutions, announced today that it is simplifying customer experience management in the hospitality industry with its new Industry Packs.

New Lexalytics’ Semantria and Salience Software Packs Are Industry Firsts to Provide Complex Intention Analysis

Boston, MAOctober 21, 2015

Lexalytics®, the leader in cloud and on-prem text analytics solutions, announced today that it is simplifying customer experience management in the hospitality industry with its new Industry Packs. With the Hospitality and Restaurant Industry Packs, Lexalytics customers leading social media marketing, customer experience management, and voice of the customer campaigns in the hospitality & restaurant industries – e.g. hotels, travel booking websites, loyalty programs, restaurants, and other food service providers can instantly configure Lexalytics’s text and sentiment analytics software to quickly gain actionable insights into what consumers are saying about the brands they represent.

In addition, Lexalytics is the only analytics provider offering complex intention analysis based on consumer feedback, identifying whether someone intends to buy, sell, quit or recommend a brand’s product or service. Unlike other providers, Lexalytics tells you not just that there is an intention, but who is the intender, what is the intention, and what is the object of the intention.

An intention statement can have a very different meaning depending under which context a person uses it. For example, a “return” in the consumer package goods industry can have a negative meaning, whereas in the hospitality industry, “return” can have a positive meaning, as in, “I want to return this product” vs. “I want to return to that hotel.”

In addition to optimizing intentions, Lexalytics’ new Hospitality Industry Pack includes over 120 different categories that have been pre-configured to determine what a piece of customer feedback is about, reducing the time it takes to achieve optimal analysis. The Restaurant Industry Pack offers over 80 different categories.

The Lexalytics Industry Packs also deliver a significant increase in sentiment analysis agreement with humans, quickly approaching the same ability an individual has to accurately assess the true meaning behind a piece of written text.

“When it comes to listening to customers, we know that one size does not fit all”, according to Nada Gillard, product director at eDigitalResearch, the leading SaaS providers of Voice of the

Customer programmes. “Working with a huge range of clients across sectors, we know it’s important to customize tools to achieve meaningful results and actionable insight. Lexalytics’s new vertical pack strategy is an excellent way to start tailoring solutions – and when combined with our insight skills and expertise, provides a comprehensive tool to analyse text and really discover what customers are saying”

“These vertical-specific optimizations make Lexalytics’ platforms more ‘magic’ for customers – with most of the tuning work already done,” said Jeff Catlin, CEO, Lexalytics. “We maintain the transparency, speed and quality that we’re known for, while making it that much easier for CEM professionals to use our software right away.”

The Lexalytics Hospitality and Restaurant Industry Packs are available today for Salience® as user directories configurable directly using a text editor or any system built for customers to configure and tune their own extractions and will be available on October 28, 2015, for Semantria® (and customizable with SWEB at http://online.semantria.com).

About Lexalytics®

Processing billions of unstructured documents every day globally, Lexalytics is the industry leader in translating text into profitable decisions. Lexalytics deploys state-of –the-art cloud and on-prem text and sentiment analysis technologies that transform customers’ thoughts and conversations into actionable insights. The on-premise Salience® and SaaS Semantria® platforms are implemented in a variety of industries for social media monitoring, reputation management and voice of the customer programs. Based in Boston, MA, Lexalytics has offices in the US and Canada. For more information, please visit www.lexalytics.com, email sales@lexalytics.com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.

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Other Press Releases

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2015-12-03 Lexalytics® to Present on Text Analytics at Gilbane Conference 2015
2015-11-23 Lexalytics® Adds Polish Language Support
2015-10-21 Lexalytics® Hospitality/Restaurant Industry Packs Simplify CEM
2015-09-29 Lexalytics Adds Danish, Norwegian and Swedish
2015-06-03 Lexalytics® Enhances Feature-Rich Salience® Analytics Software
2015-05-12 Lexalytics® Unveils Text Mining and Sentiment Analysis Wizard
2015-04-23 Lexalytics to Present at Text by the Bay Conference
2015-04-15 Lexalytics’ Adds Arabic, Russian, and Dutch
2014-12-08 Lexalytics Adds to Text Analytics, Includes Intention Analysis
2014-11-06 Lexalytics Launches Pain-Free Text Mining Customization
2013-10-23 Lexalytics Announces Availability of Salience in Chinese
2013-09-04 Lexalytics to Sponsor Brighton Data Storytelling Hackathon
2013-06-20 Lexalytics Announces Availability of Salience 5.1.1
2013-04-25 Semantria & Lexalytics Give API Access for Viafoura Hackathon
2012-11-08 Lexalytics Announces Portuguese Native Phrase-Based Sentiment
2012-10-17 Lexalytics Announces Spanish Native Phrase-Based Sentiment
2012-06-14 HStreaming & Lexalytics Deliver Text Analytics for Big Data
2012-06-12 Lexalytics & FutureEverything Capture Opinion of 2012 Olympics
2012-05-31 Lexalytics Announces Speakers for Upcoming User Conference
2012-05-31 Angoss Software and Lexalytics Form Partnership
2012-04-04 Lexalytics Powers New Bitly Reputation Monitoring Service
2011-04-12 Lexalytics Announces Salience 5.0
2011-03-07 MediaVantage & Lexalytics Offer Multi-Lang Sentiment Analysis
2010-12-07 Lexalytics Predicts State of Text/Sentiment Analysis Market 2011
2010-11-29 DataSift Taps Lexalytics to Help “Tune Your Data”
2010-09-20 Lexalytics Unveils Sentiment Analysis of Emoticons, Acronyms
2010-06-30 Lexalytics Releases Salience 4.3
2010-05-24 Lexalytics Expands into New Markets
2010-05-16 Lexalytics Moves to Boston
2010-05-04 bit.ly to Join Lexalytics at 6th Text Analytics Summit
2010-03-23 Lexalytics Unveils Lexascope Web Service for Social Media & Sentiment Analysis
2010-03-09 Lexalytics Discusses Text & Sentiment Analysis Trends
2009-10-20 Lexalytics, Inc. Joins Endeca Extend Partner Program
2009-06-24 Lexalytics Enters Into Agreement With First Coverage To Provide Text Analytics Solution
2009-04-05 Text Analytics Leader Lexalytics Releases Salience 4.1 Offering Entity Management Toolkit for Better Entity Detection
2008-10-21 Text Analytics Leader Lexalytics Releases Salience 4.0 Delivering Improved Entity Extraction and Sentiment Scoring
2008-10-09 Lexalytics Unveils The “ExecDex” Who’s Hot Ranking System For Top Business Leaders
2008-10-01 Lexalytics Hires VP of Engineering
2008-09-21 Top Market Intelligence Companies Turn to Lexalytics for Powerful Sentiment Analysis
2008-09-07 Lexalytics signs Conversition and mBLAST
2008-09-02 Market Intelligence Content Gathering Tool Harnesses the Power of Text Analytics to Deliver Relevant, Actionable Business Information
2008-07-27 Infonic Merges its Text Analytics Business with Lexalytics
2008-05-19 Lexalytics Named As Finalist For the 2008 MITX Technology Awards
2008-03-16 Lexalytics CEO, Jeff Catlin, to Address Attendees at New Communications Forum 2008
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