Lexalytics Adds to Text Analytics, Includes Intention Analysis
Lexalytics, Inc. is pleased to announce the arrival of Salience 6, the newest version of its Text Analytics engine. Salience™ 6 comes loaded with new features like extracting intentions; the ability to use tagged content sets to train your own classification models, and a new underlying technology called the Syntax Matrix™. Salience 6 is available […]
Salience 6’s coolest feature by far is intention analysis, which reveals a customer’s intent to buy, sell, recommend, or quit. How it works: intention analysis extracts the “intent,” the “intendee” and the “intended object” from text. For example, if a tweet reads, “Huge sale at the computer store. I’m getting a new phone for sure!” The intent would be “buy”, the intendee would be “I”, and the intended object would be the “new phone”. The Lexalytics approach differs from other approaches to intentions, as Salience tells you everything you need so that you can act immediately to sell more or prevent customer churn.
Lexalytics processes billions of words every day, globally, for data analytics companies and enterprise data analyst teams that need to tell powerful stories from text data. The company’s Salience®, Semantria® and Lexalytics Intelligence Platform™ products combine natural language processing with artificial intelligence to transform text in all its forms into usable data. Lexalytics solutions can be deployed on premises, in the cloud or within hybrid cloud infrastructure to reveal context-rich patterns and insights for voice of customer, voice of employee, customer experience management, market research, social listening, news monitoring and other business intelligence programs. Based in Boston, Lexalytics has offices in the United States and Canada. For more information, please visit www.lexalytics.com, email sales(at)lexalytics(dot)com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.