Lexalytics Adds to Text Analytics, Includes Intention Analysis
Boston, MA—December 8, 2014Lexalytics, Inc. is pleased to announce the arrival of Salience 6, the newest version of its Text Analytics engine. Salience™ 6 comes loaded with new features like extracting intentions; the ability to use tagged content sets to train your own classification models, and a new underlying technology called the Syntax Matrix™. Salience […]
Boston, MA—December 8, 2014
Lexalytics, Inc. is pleased to announce the arrival of Salience 6, the newest version of its Text Analytics engine. Salience™ 6 comes loaded with new features like extracting intentions; the ability to use tagged content sets to train your own classification models, and a new underlying technology called the Syntax Matrix™. Salience 6 is available now for our on-premise customers, and the new features will be available in our Semantria® SaaS text mining system on December 16th.
Salience 6’s coolest feature by far is intention analysis, which reveals a customer’s intent to buy, sell, recommend, or quit. How it works: intention analysis extracts the “intent,” the “intendee” and the “intended object” from text. For example, if a tweet reads, “Huge sale at the computer store. I’m getting a new phone for sure!” The intent would be “buy”, the intendee would be “I”, and the intended object would be the “new phone”. The Lexalytics approach differs from other approaches to intentions, as Salience tells you everything you need so that you can act immediately to sell more or prevent customer churn.
Processing billions of words every day across more than 20 languages, Lexalytics is the industry leader in translating text into profitable decisions for social media monitoring, reputation management and voice of the customer programs. In addition, the Lexalytics Analytics Platform leverages leading-edge machine learning, artificial intelligence and natural language processing to allow enterprises across all industries to quickly, easily and cost-effectively create custom analytics solutions to address their unique data problems. Based in Boston, MA, Lexalytics has offices in the US and Canada. For more information, please visit www.lexalytics.com, email sales(at)lexalytics(dot)com or call 1-617-249-1049. Follow Lexalytics on Twitter, Facebook, and LinkedIn.