Lexalytics is in the discovery business: through our suite of text mining and Sentiment Analysis tools, companies discover new and innovative ways to get ahead in their markets. Below you’ll find just a few of the industries in which Lexalytics’ clients and customers are utilizing our software to grow and thrive.
Hospitality is a quintessential example of where text analytics can be applied for brand management and business growth. Hoteliers big and small use text mining tools like Salience Engine and Semantria API/Excel to listen in on conversations related to their lodging, resorts, and food service. Text mining opens a window into your customer’s unvarnished experiences, through notes written by customers in their own voice. As a hospitality professional, here are just a few of the ways you’ll apply our text analytics software:
Success in the retail sales industry is all about positive customer interactions with products and business associates (salespeople, customer service agents, etc.) Consumers all over the Internet talk about your products and the experiences they’ve had at your stores, and it’s vitally important that you listen in. Text mining for product development and customer experience management utilizes a number of text functions:
CEM is very important in retail management. By mining text reviews for customer opinions, you’ll ask and answer questions like:
The consumer packaged goods market is highly competitive, so you should take every chance to get ahead. Lexalytics provides those chances, by tapping you into the buzz surrounding your products, brands, and associated promotions. Tweets, Facebook comments, and online reviews are treasure troves of information ripe for analysis — or develop your own direct-to-consumer channels of communication to find out what your customers care about and what they need, then leverage this information for efficiency and increased sales.
Entertainment is another industry in which customer experience matters more than anything else; whether it’s television shows, movies, or news, conversations relating to media and entertainment are always full of important sentiment and opinions.
The world of finance is full of untapped information sources. Both customers and finance professionals make thousands of comments on social media and other sources about various goings-on in both consumer and corporate finance; to understand these conversations, Lexalytics developed a hybrid text mining vertical targeted at the financial services industry. This innovative approach to text analysis is optimized for both microdata and macrodata, for both consumer and commercial finance.
If a customer at your restaurant has a bad experience, the trouble is twofold: first, there’s a good chance they won’t come back for another try; and even worse, they’ll post a negative review online that may scare away potential customers. Restaurant managers need to be proactive in their customer service — so keep an ear to the ground and monitor social media to attract and maintain customers. Food service is a business of questions:
Salience and Semantria users can add on Lexalytics' Restaurant Industry Pack, which helps optimize intentions, and includes over 80 different pre-configured categories to help identify the meaning of customer feedback, reducing the analysis time.