How do your customers communicate with you? Are you aware of the things they're saying?
Seth Redmore, VP of Product here at Lexalytics, wrote a simple and effective piece for tech radar explaining the benefits of text mining in today's text-heavy world. He touches on social media, emails, blog posts, and more. He makes a great case, explaining why listening to your clients is important, especially when they may give you the idea for your next big thing.