One of the problems with being an engineering type is that when it comes to Marketing and PR you tend to be a bit clueless - this is certainly true in my case. So to try and get over my inability to know what the marketing folks are talking about I’ve been looking around for a book or two to explain it all to me and I came across the Cluetrain Manifesto and I have to say that I really enjoyed it. So much so that I’m going to purchase the full copy from Amazon. Oh didn’t I mention, yes the whole text is available for free on the Cluetrain website. How’s that for getting conversations started. Highly recommended.