The Blog.

Voice of Customer Analytics: What, Why and How to Do It

Voice of Customer programs transform unstructured feedback into usable data. This article dives deep into what Voice of Customer is, where to capture it, and how to build an effective Voice of Customer analytics process to increase revenue and reduce customer churn.

Airport Analytics: SFO and Building a Better Delay

San Francisco International Airport is the gateway to the world’s tech capital. In this installment of our airport review analytics series, we see how SFO effectively listens to its customers to guide billion dollar terminal renovations and make daily improvements.

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