Voice of Customer programs transform unstructured feedback into usable data. This article dives deep into what Voice of Customer is, where to capture it, and how to build an effective Voice of Customer analytics process to increase revenue and reduce customer churn.
Telematics in Cars and Auto Insurance: Privacy or Savings?
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9 m
Is saving money on your car insurance reason enough to trade away your privacy? We researched how automakers, insurance companies and advertisers use telematics to collect, analyze and monetize data about your driving habits, and why maybe you shouldn’t be so quick to jump on the telematics bandwagon.
Stories of AI Failure and How to Avoid Similar AI Fails
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11 m
Don’t fail prey to the AI hype machine. These high-profile stories of AI failure are alarming for consumers, embarrassing for the companies involved, and an important reality-check for us all.
Genetics Testing: What Happens to Your DNA Data?
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9 m
26 million people had already used take-home genetics testing kits by the start of 2019. But what happens to your data afterwards? We looked into it and found biotech firms, retailers, law enforcement agencies and others buying and accessing DNA data en masse.
Bias in AI and Machine Learning: Sources and Solutions
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12 m
Bias in AI causes machine learning-based systems to discriminate against particular groups. We investigated why AI bias occurs, and how to fight back.
Build vs Buy: Text Analytics & NLP
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9 m
From customization to scalability, there’s a lot to consider when deciding whether to build or buy an NLP or system. In this article we outline the dilemma and explore the pros and cons and costs of both options.
Cloud or On Premise for Data Analytics: How to Choose
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5 m
These 4 factors are driving big names back to private cloud or on premise implementations for data storage and analytics. Should you move, too?
Fight Organizational Bias with Unstructured Data
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2 m
Efforts to fight organizational bias often fall short. Lexalytics CEO Jeff Catlin explains how to use unstructured data to fight your own company’s biases.
Improve Your Hospitality Analytics with Text Analytics & NLP
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4 m
Hospitality analytics with text analytics and natural language processing (NLP) transforms customer feedback into revenue through useful data and insights.
Airport Series: LAX and Mastering the Final Mile
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6 m
See how we used natural language processing to analyze a massive set of LAX airport reviews, revealing some big problems with traffic infrastructure.
Airport Analytics: SFO and Building a Better Delay
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5 m
San Francisco International Airport is the gateway to the world’s tech capital. In this installment of our airport review analytics series, we see how SFO effectively listens to its customers to guide billion dollar terminal renovations and make daily improvements.
Are We in an AI Hype Bubble? Not Necessarily
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4 m
It could be 20 or 30 years before AI matches humans, researchers now say. But VC firms are still investing billions. Are we in an AI hype bubble?
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