Social Media to the extreme

  36 s

The news around town is the recent decision by Dunkin Donuts to pull an ad featuring Rachel Ray and her offensive scarf. If you haven’t heard or read about the story yet, you can catch it here: Dunkin Donuts pulls Rachel Ray ad after complaints While I strongly support the rights of the consumer to blog about what they like and dislike, I find it absolutely absurd that Dunkin Donuts felt pressure to pull an ad for ice coffee because of a wardrobe malfunction - if you can even call it that. If we take our blogging and social media influence to this extreme, I’m afraid we’re misusing its capabilities and missing out on its true purpose and potential.

Categories: Social Media