Sentiment is the new black

  45 s
I just got back from the Text Analytics conference in Boston last night. I was struck by how top of mind sentiment scoring is. Two years ago, sentiment was mostly non-existent and now most vendors are advertising their capabilities. Even better, several end user presentations highlighted the value of understanding the sentiment in text. Lexalytics has been offering sentiment for almost five years now, and we’ve made most of our sales at least in part due to our sentiment capabilities. I’m happy to see this become a more accepted part of the space and think we’ll see these capabilities pushing in new directions. Overall, I was excited to see so many more end-users and just more people in general than we have in years past. E-discovery made a real presence and I saw several more traditional data warehousing types in the mix as well. Here’s to a rising tide.