Better marketing starts with listening. In their article, "Marketers Want to Know What You Really Mean Online", Katherine Rosman and Elizabeth Dwoskin write about how sentiment analysis is helping marketers listen and understand conversations on social media. From the red carpet to the oval office, sentiment analysis
is becoming an integral part of not only understanding what people are saying, but what they really mean. The rise of social media makes it imperative for those who want to stay relevant to join the conversation, because at the end of the day, the worst thing people can say about you is nothing at all.