The Blog.

Airport Series: Atlanta and Wayfinding

Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.

Ad Campaign or Artificial Intelligence?

Often times businesses face the vital question of whether or not negative public attention should be addressed with an ad campaign. While this route can be expensive, it doesn’t always address the problem at hand. So, this brings us to the thesis of a series we’ll be calling Lexalytics Hypotheticals: Ads or AI?

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