It’s that time of the month, folks! Time when we kick back, pop open a bottle of our favorite craft beer (except the underage interns, they’re stuck with lemonade) and take a look at the latest happenings and goings-on from our wonderful customers and partners.
First up on our Tour de Customers are the folks at Coveo, purveyors of fine enterprise and website search technologies. Coveo closed out the month of July with recognition as a leader in Gartner’s 2014 Magic Quadrant for Enterprise Search. That’s great news for Coveo, and we know they’ve earned it. A hearty congratulations to them; we can’t wait to see what else they have on the docket!
Our second stop is with mBLAST, who put together a fascinating blog post on branded sponsorship in the World Cup. Complete with a Lukas Podolski post-win selfie and equally attractive infographic, mBLAST examines the probability of a brand being featured on a winning jersey and asks: whatever these companies spent to be featured on these jerseys, was it worth it? See more and decide for yoursef.
Rich Miller, over at Visible Technologies, took a look at the brand impact of a Tour de France sponsorship. As it turns out, in the wake of the doping scandals sponsorships cost as little as $1.5 million; Mr. Miller takes a look at whether or not it’s still worth the cost, brand mention volume from pre- and post-tour.
In the meantime, Microstrategy Enterprise Software Platforms examined prevailing trends in the analytics market, identifying five major themes that are driving analytics. Tyler Convey and his team turned their findings into a series of edifying infographics, and explained their thinking on each in a blog post. It’s very interesting stuff – and certainly validates our ongoing efforts to provide top-notch text analytics and sentiment analysis software.
Our final stop is with ProQuest. They recently announced a new research management and collaboration solution, FlowTM. Flow acts as a digital library hub for university research, and incorporates a “front door” service called Summon for discovery of academic materials across collections. ProQuest lead product manager Andrew Nagy explains, “This new solution fosters a stronger relationship between users and the library.” Over here at Lexalytics, we’re excited about the possibilities of such a practical application of text analytics.