Nearly two weeks ago David Letterman retired from an illustrious 33 year long career in late night television. This momentous shake up stirred the interest of our good friends over at Listen First Media. Listen First allows an array of brands to leverage data. They’re also an invaluable companion to many of the top television networks and production companies, like Dreamworks, NBC Universal, Showtime, Universal and Focus Features to name a few. This unique position gave them a fascinating perspective on Letterman’s finale. The final show garnered huge ratings, quadrupling engagement from 9 million to 46 million.
However, despite the jump in numbers Letterman continued to lag behind other late night show hosts like Fallon, Kimmel and newcomer James Corden. Each competitor ended the season with impressive, ratings of 172 million, 74 million and 26 million respectively. Perhaps this illustrates a gradual shift in television, with audiences turning toward younger, more social media savvy shows. But Letterman will forever maintain his legendary status in talk show history, with dozens of A-Listers coming out to support and celebrate him. Even the president tweeted out to Letterman, saying “TV won’t be the same without Dave.” Listen First allows a unique and fascinating glance at data like this, represented in compelling and novel ways.