What do blogs, comment streams, chat sessions, and Twitter feeds have in common?
They’re all sources of text, they’re all online, and they all contain invaluable information about your consumers and their experiences.
How can businesses unlock the commercial potential of this online text and social data?
Lexalytics’ VP Seth Redmore has the answer: text analytics
In this report, Seth shares his thoughts on:
- How companies can use text analytics to gain insight into customer experience
- How text analytics can help spot and sort customer feedback
- How real-time data and sentiment analysis improve customer service
- How companies can incorporate text analytics into their customer service strategy