Sales is Success, Part 2

  1 m, 32 s

A wise professor of mine once shared that, “Customer success is achieved when the client is an expert at utilizing your product.” I’ve seen this simple principle—that of empowering, educating and supporting the customer—reduce churn immeasurably throughout my career. Data science often times seems like a wall of impenetrable statistics and code. But this doesn’t need to be your reality. Take a product like our cloud solution, Semantria. It’s as easy as coloring by numbers, and we’ll be there walking you through it every step of the way. You’ll be set up in a matter of hours.

While at my previous post as the CSM at iPerceptions, a Digital Customer Experience Management firm, I came to terms with a sobering truism—without data, you’re just another person with an opinion. This realization is one of the reasons I came to Lexalytics. It’s a no frills leader in data analytics that emphasizes clarity, granularity and accuracy. As the CMO, Seth Redmore, says, “Data science isn’t rocket science.” This isn’t to say natural language processing, machine learning with neural networks, creating syntax/concept matrices and building out 22 language packs isn’t complex. It is. But it’s for us to deal with. The idea is that the customer should enjoy an intuitive, fully optimized experience when they choose Lexalytics for their data analytics solution.

This tech is shifting from a luxury to a necessity. Social listening, survey analysis and qualitative text analytics are central to planning the strategy of all contemporary companies, no matter their size or budget. It’s one of the reasons this space is so exciting to work in. Sometimes, it feels like magic. Want to know more? Let me know. I’d love to help you build a strategy to get the most out of Lexalytics.