Enterprise 2.0 meets SMM

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Interesting post by Lee White: http://insideconversation.wordpress.com/2008/03/23/enterprise-20-meet-social-media-monitoring/

If we can get the Enterprise 2.0 platform builders together with the Social Media Monitoring content providers, we can deliver something that customers will finally sit up and take notice of. Just imagine a daily dose of customer insight embedded directly into your collaboration tools. An organization’s ability to innovate will accelerate, their ability to respond to market changes will be unprecedented, their understanding of their customer will move to another level. These are the things that grab attention, these are the things that businesses need to address.

Seems to echo a lot of what we have been discussing here at Lexalytics and have been addressing with our ATK plug-ins that allow companies to embed data directly into presentations and reports.

Categories: Social Media, Technology