Do Blogs matter to the ‘Long Tail’?

  1 m, 10 s

The other day we were sitting around the office talking about various blog related issues (as we do quite often) and I asked some of the younger members of the team which blogs they read. To my surprise they all said that they don’t read blogs. Now this shocked me even more as this was the engineering team that I was talking to, a bright bunch of 20 something’s that I would have thought would be at the cutting edge of blog consumption. The same day Tim (our VP of Professional Services) sent me a link to this article which talks about a new survey of peoples blog reading habits with regards to politics (of course we have our own Politics tracking site over at and includes this interesting statistic.

ComScore looked at its online traffic stats and found that 40 percent of all U.S. Internet users visited a blog at least once during February.

Why is this interesting -well the flip side of those figures is that 60% of US Internet users never read a single blog! Surely this can’t be right, I thought to myself, so I asked friends and family about it and they all pretty much agreed, they just didn’t read them - however what they did read and use comprehensively were review sites like Epinions and Yelp. As Alice once said ‘Curiouser and curiouser!’