Changing landscape of Social Media Analysis

  44 s

Nathan over at The Net-Savvy Executive has completed his second guide to Social Media Analysis and the list of companies profiled has grown tremendously. We’re thrilled to be among the ones mentioned in the guide. Congratulations Nathan. The industry as a whole has entered an exciting time as we’ve seen text analytics grow from a “that sounds nice” solution to an “I must have it” requirement across several verticals. This is due in large part to the nature and influence of social media. The demand for more and better sentiment analysis and entity recognition has been driven by the executives who “need to know” how social media affects the reputation of their products and brands. We all know the voice of the customer is stronger than ever. We look forward to growing and evolving with our peers and improving the scope of the social media analysis solutions.

Categories: Social Media, Technology, Text Analytics