Data-driven VoC programs are proven to increase lifecycle value and reduce churn. Learn how to build an effective voice of customer program that creates tangible value, while avoiding common data analytics pitfalls.
Our star partner VOZIQ has been named 2018 Unified Communications Product of the Year! Let’s look at how VOZIQ delivers breakthrough predictive text analytics using Lexalytics natural language processing.
When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.
Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
Sprinklr blog manager Chloe Mason Gray created an interesting infographic detailing the perils of not prioritizing customer experience. 80% of businesses think they provide excellent customer service, but only 8% of customers feel as if they’re […]