The Blog.

Airport Series: McCarran and Las Vegas

When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.

Salience and You

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of the customer.

5 Industries Taking Advantage of Text Analytics

Text analytics, also known as text mining, has countless applications. Savvy businesses are taking advantage of this technology to resolve customer complaints, create better products, and even improve healthcare. Here are 5 cool and clever examples […]

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