The Blog.

Voice of Customer Analytics: What, Why and How to Do It

Voice of Customer programs transform unstructured feedback into usable data. This article dives deep into what Voice of Customer is, where to capture it, and how to build an effective Voice of Customer analytics process to increase revenue and reduce customer churn.

Airport Series: McCarran and Las Vegas

When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.

Salience and You

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of the customer.

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