The Blog.

Airport Series: McCarran and Las Vegas

  4 m

When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.

Salience and You

  3 m

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of the customer.

eDigitalResearch is Changing Social Listening

  2 m

Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.

The Cost of Not Prioritizing Customer Experience

  1 m

Sprinklr blog manager Chloe Mason Gray created an interesting infographic detailing the perils of not prioritizing customer experience. 80% of businesses think they provide excellent customer service, but only 8% of customers feel as if they’re […]

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