This program is Northwestern’s latest massive open online courses, available to anyone eager to learn about how to make social media a profitable part of their professional lives completely for free.
The Blog.
How Hotels Create Real Relationships with Customers
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2 m
Our CEO and co-founder Jeff Catlin talks about how sentiment analysis can help hotels and other guest-based services improve their customer experience.
Twitter, Meet Caitlyn
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1 m
This week I ran an analysis for VentureBeat’s Barry Levine on Twitter’s response to Caitlyn Jenner’s Vanity Fair debut
How Analyzing Social Media Can Improve Healthcare
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2 m
Social media monitoring is crucial for brand health, but an increasing number of studies are proving that SSM may provide new tools for improving population health as well. Here are three examples of science using social media to improve healthcare:
Save Millions & Retain Market Share
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5 m
Sentiment is a potent tool when sentiment about your company shifts. Early clusters of peers talking “trash” may be dismissed as minor…a big mistake.
Using Semantria to Analyze Reddit Comments
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3 m
We took our NLP engine and focused it on Reddit’s five year goals. The insights are fascinating.
Four questions when looking for a reputation management solution
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3 m
Earlier this year Jeff outlined a few things you should consider when investigating a reputation management solution. Since we often get asked for our opinion on this topic, I thought it would be good to […]