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The Blog.

Salience and You

  3 m

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of the customer.

eDigitalResearch is Changing Social Listening

  2 m

Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.

The State of the Art

  2 m

Is sentiment analysis a stagnant science? What is there to look forward to? Why should you brave an ocean of data analysts and come to this year’s Sentiment Analysis Symposium? All of this and more shall be answered in this discussion of Doug Henschen’s awesome blog post.

Retail and Data

  2 m

The future of retail is in tailoring to a consumer’s individual taste and increasing the convenience of the shopping experience can be helped by using a sentiment analysis engine like Salience.

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