The Blog.

Airport Series: Charlotte and Customer Complaints

Charlotte blends Southern charm into the hustle and bustle of a major international airport. However, this balance doesn’t always go as planned. As the ninth busiest airport in the country, Charlotte Douglas International Airport can profit from listening to the voice of its customers.

Airport Series: Atlanta and Wayfinding

Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.

Salience and You

Text analytics is the key to gaining insights from feedback. Our solution, Salience, helps companies hear the voice of the customer.

eDigitalResearch is Changing Social Listening

Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.

Retail and Data

The future of retail is in tailoring to a consumer’s individual taste and increasing the convenience of the shopping experience can be helped by using a sentiment analysis engine like Salience.

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