JFK is about to undergo a massive renovation. How they might structure this effort should be informed by intelligent analysis. By using NLP to listen for feedback from their user base is a great way to kick off a customer-centric project.
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Lexalytics, working at the request of The Boston Globe, measured the sentiment behind tweets from self-identified voters in New Hampshire over the past month. Using Salience, we were able to determine which candidates were being talked about the most and what people think of them.
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
Text analytics visualization is a key part to understanding data. Unfortunately, we all too often rely on the really rather terrible “word cloud.” In this article I’ll be introducing you to more effective ways of parsing meaning from this data and giving you an awesome coupon code for this year’s Smart Data Conference!
Is sentiment analysis a stagnant science? What is there to look forward to? Why should you brave an ocean of data analysts and come to this year’s Sentiment Analysis Symposium? All of this and more shall be answered in this discussion of Doug Henschen’s awesome blog post.