There’s no doubt that San Francisco International Airport is the gateway to the world’s tech capital. So it’s no surprise the airport likely employs text analytics to guide billion dollar terminal renovations and daily improvements alike. In this installment of the airport series, we see how SFO effectively listens to its customers.
Airport Series: McCarran and Las Vegas
6 m
When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.
Airport Series: JFK And Planning For The Future
4 m
JFK International Airport is about to undergo a massive renovation. To understand what JFK should change and why, we analyzed 1000’s of traveler reviews using our web-based text analytics platform. Here’s what we found.
Airport Series: Chicago And Viral Reputation Management
4 m
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Star Wars: The Force Awakens, an Analysis
5 m
What did audiences really think of the latest addition to the Star Wars franchise? Our data scientists set down their blasters and light sabers to find out.
Artificial Intelligence and Human Beings
2 m
The narrative of artificial intelligence going awry is as old as, well, 1921. We thought we’d weigh in on the true perils of this controversial technology.
Sheen, Twitter & HIV―An Analysis
3 m
Here’s what happened when we analyzed the thousands of Tweets surrounding Charlie Sheen’s HIV announcement. The project exposes key insights into culture’s obsession with celebrity.
Who Won the Democratic Debate?
2 m
Our partner, Brandwatch engaged our sentiment analysis tech on Twitter for a Wall Street Journal analysis of October 13th, providing a complement to polls.
The Race for President of the Twittersphere
3 m
Lexalytics, working at the request of The Boston Globe, measured the sentiment behind tweets from self-identified voters in New Hampshire over the past month. Using Salience, we were able to determine which candidates were being talked about the most and what people think of them.
How the Minnesota Vikings Scared the Royal Bank of Scotland
2 m
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
We’ll Be at the Smart Data Conference!
1 m
Text analytics visualization is a key part to understanding data. Unfortunately, we all too often rely on the really rather terrible “word cloud.” In this article I’ll be introducing you to more effective ways of parsing meaning from this data and giving you an awesome coupon code for this year’s Smart Data Conference!
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