JFK is about to undergo a massive renovation. How they might structure this effort should be informed by intelligent analysis. By using NLP to listen for feedback from their user base is a great way to kick off a customer-centric project.
Airport Series: Chicago And Viral Reputation Management
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
The Media versus Hillary—Part I
An overview of how the American media talks about the two presumptive party nominees.
Star Wars: The Force Awakens, an Analysis
What did audiences really think of the latest addition to the Star Wars franchise? Our data scientists set down their blasters and light sabers to find out.
Artificial Intelligence and Human Beings
The narrative of artificial intelligence going awry is as old as, well, 1921. We thought we’d weigh in on the true perils of this controversial technology.
Sheen, Twitter & HIV―An Analysis
Here’s what happened when we analyzed the thousands of Tweets surrounding Charlie Sheen’s HIV announcement. The project exposes key insights into culture’s obsession with celebrity.
Who Won the Democratic Debate?
Our partner, Brandwatch engaged our sentiment analysis tech on Twitter for a Wall Street Journal analysis of October 13th, providing a complement to polls.
The Race for President of the Twittersphere
Lexalytics, working at the request of The Boston Globe, measured the sentiment behind tweets from self-identified voters in New Hampshire over the past month. Using Salience, we were able to determine which candidates were being talked about the most and what people think of them.
How the Minnesota Vikings Scared the Royal Bank of Scotland
Understanding the occasional, and often humorous, mixups that this onslaught leads to in social media analysis can help shed light on what to do when your brand is going through a PR crisis. In this example we look at the Royal Bank of Scotland and the Minnesota Vikings.
We’ll Be at the Smart Data Conference!
Text analytics visualization is a key part to understanding data. Unfortunately, we all too often rely on the really rather terrible “word cloud.” In this article I’ll be introducing you to more effective ways of parsing meaning from this data and giving you an awesome coupon code for this year’s Smart Data Conference!
The State of the Art
Is sentiment analysis a stagnant science? What is there to look forward to? Why should you brave an ocean of data analysts and come to this year’s Sentiment Analysis Symposium? All of this and more shall be answered in this discussion of Doug Henschen’s awesome blog post.
How Twitter Feels About Marriage Equality
We crunched the numbers and ran an interesting Twitter analysis to celebrate the recent Supreme Court decision on marriage equality!
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