It’s hard to find consensus when it comes to airport rankings. Slideshows here, listicles there — it’s always a matter of conjecture and PR. That’s why the Lexalytics marketing team set out to define the definitive, data-driven ranking of America’s 10 busiest airports. Use this as a resource when planning all your travel and layovers.
Seattle-Tacoma International Airport is a small international airport servicing a big international clientele. In this airport series we explore how unraveling one Facebook review leads to wide ranging insights, from staff attitude to bathroom cleanliness and beyond.
San Francisco International Airport is the gateway to the world’s tech capital. In this installment of our airport review analytics series, we see how SFO effectively listens to its customers to guide billion dollar terminal renovations and make daily improvements.
When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.
JFK International Airport is about to undergo a massive renovation. To understand what JFK should change and why, we analyzed 1000’s of traveler reviews using our web-based text analytics platform. Here’s what we found.
Is Denver International Airport a haven for secret Illuminati ceremonies? You might think so by looking at an analysis of its Facebook page. In this latest installment of the airport analysis series, we look at how important it is for a text analytics solution to account for sarcasm and satire.
In our fourth airport analysis, we turn to Dallas/Fort Worth International Airport in Texas. As the fourth busiest airport on Earth, DFW is larger than the island of Manhattan. Every year it caters to 64 million passengers. Here is what they have to say.
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.
Charlotte blends Southern charm into the hustle and bustle of a major international airport. However, this balance doesn’t always go as planned. As the ninth busiest airport in the country, Charlotte Douglas International Airport can profit from listening to the voice of its customers.
Not only is Hartsfield–Jackson Atlanta International Airport the busiest airport on earth, its “plane train” is the busiest rail system in America. This volume means Atlanta International needs to run with near flawless perfection. In this analysis, we learn exactlty how they can make strides toward that goal.