The Best Analytics for Hospitality Management

  3 m, 10 s

Hospitality is a well-established industry. But in the shifting digital landscape, hospitality management faces new challenges. Featuring the story of Revinate, one of our partners, this blog explains the latest technologies for delivering better analytics for hospitality management. Revinate uses our Semantria cloud natural language processing (NLP) solution to deliver more and better insights for customer experience professionals and hospitality managers.

A shifting, digital customer landscape

The new personal, digital media landscape is a strange one. Anything a person posts online is effectively public for anyone in the world to see. People talk about their experiences with companies’ services online all the time. On social media, in online forums, and anywhere else people chat with each other.

But unless someone is a celebrity or has a large social following, not many people will see what they have to say. Unless, that is, people are looking for those comments.

If yours is one of the businesses or services that people are talking about it—especially if they don’t think you’re listening—wouldn’t you want to know what to know what they’re saying? Even more, wouldn’t you want to use this unsolicited feedback to help update and upgrade them?

The best analytics for hospitality management

One of our partners, Revinate, does just that for the hospitality industry. Revinate provides better analytics for hospitality management, helping their customers to reinvent their guest experiences. Revinate does this by employing our Semantria cloud NLP solution to help their customers sift through mountains of data.

Of course, without the proper configurations, customer comments that Revinate mines for information could return unreliable results. That’s why Revinate worked with our experts to properly tune and configure their solution. Together, we ensured that slang, jargon, and other industry-specific terms will all return the correct sentiment scores. In fact, Revinate and Lexalytics have configured Semantria to cover more than 2,700 categories, 200 hotel topics, and 100 restaurant topics, in nearly 10 languages.

Doing this by hand might seem difficult and time-consuming, especially if you have a business to run. But the combination of Lexalytics’ hospitality industry pack and professional services made it easy for Revinate. We worked closely with Revinate to ensure that the process was as seamless as possible, with minimal disruption to their customers.

Revinate reinvents the guest experience

When Revinate decided to partner with Lexalytics for their text analytics and sentiment analysis, they faced a serious time-crunch. They didn’t want their clients to experience any disruption as they made the switch. Working together, Lexalytics and Revinate were not only able to transition to Semantria, but did so without any significant disruption to their clients.

Now, Revinate is able to provide reliable, powerful analytics for hospitality management. Revinate’s customers can find out how their guests feel about rooms at individual locations; they can see customers responding to service improvements; and they can learn how people feel about specific foods and beverages. In fact, Revinate’s customers can measure the sentiment of consumers and guests in every crucial category for hospitality.

A better analytics platform for hospitality management

This is the power of Semantria and the Lexalytics Intelligence Platform. With proper tuning, our solutions can provide your clients with the powerful, reliable data analytics they need to improve and adapt their services to the needs of their guests. Our text analytics technology can even help your clients discover problems they may not know about yet.

Whether you service tens of thousands of clients like Revinate, or are simply trying to grow your small business, our text analytics and sentiment analysis can put you ahead of the curve when it comes to problem solving and ensuring that your customers are happy.

Ready to explore? Read the full Revinate case study, and then learn how the Lexalytics Intelligence Platform delivers better results in less time.

Categories: Artificial Intelligence, Customer Experience Management, Reputation Management, Special Interest