Data-driven VoC programs are proven to increase lifecycle value and reduce churn. Learn how to build an effective voice of customer program that creates tangible value, while avoiding common data analytics pitfalls.
Seattle-Tacoma International Airport is a small international airport servicing a big international clientele. In this airport series we explore how unraveling one Facebook review leads to wide ranging insights, from staff attitude to bathroom cleanliness and beyond.
There’s no doubt that San Francisco International Airport is the gateway to the world’s tech capital. So it’s no surprise the airport likely employs text analytics to guide billion dollar terminal renovations and daily improvements alike. In this installment of the airport series, we see how SFO effectively listens to its customers.
When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.
EContent announced their 2018 Trendsetting Products! We’re honored to see Lexalytics AI Assembler, our latest product, mentioned on the list. Check out this article to see how AI Assembler will change the space.
JFK International Airport is about to undergo a massive renovation. To understand what JFK should change and why, we analyzed 1000’s of traveler reviews using our web-based text analytics platform. Here’s what we found.
The Cambridge Analytica Files have ripped open the conversation around data analytics, privacy, and marketing. In this probing and humorous article, our CMO shares his unique perspective as a marketing professional at a data analytics company.
Is Denver International Airport a haven for secret Illuminati ceremonies? You might think so by looking at an analysis of its Facebook page. In this latest installment of the airport analysis series, we look at how important it is for a text analytics solution to account for sarcasm and satire.
In our fourth airport analysis, we turn to Dallas/Fort Worth International Airport in Texas. As the fourth busiest airport on Earth, DFW is larger than the island of Manhattan. Every year it caters to 64 million passengers. Here is what they have to say.
In this installment of the airport series, we turn to Chicago O’Hare. ORD is still feeling repercussions after a viral incident from early 2017 rocked its customer base. This PR nightmare emphasizes an important role of text analytics as an agent of brand management.