Voice of Customer analytics seeks to transform unstructured feedback into usable data. Learn how to build an effective Voice of Customer analytics program that increases revenue and reduces churn via better-informed decision-making.
There’s no doubt that San Francisco International Airport is the gateway to the world’s tech capital. So it’s no surprise the airport likely employs text analytics to guide billion dollar terminal renovations and daily improvements alike. In this installment of the airport series, we see how SFO effectively listens to its customers.
The Cambridge Analytica Files have ripped open the conversation around data analytics, privacy, and marketing. In this probing and humorous article, our CMO shares his unique perspective as a marketing professional at a data analytics company.
Often times businesses face the vital question of whether or not negative public attention should be addressed with an ad campaign. While this route can be expensive, it doesn’t always address the problem at hand. So, this brings us to the thesis of a series we’ll be calling Lexalytics Hypotheticals: Ads or AI?
From Hal 9000 to Wall-E, fewer tropes are more familiar than AI in Hollywood. But even the most realistic characterizations miss the mark. In this article, AI expert Seth Redmore explores 9 ways movies’ miss the mark with artificial intelligence.