Analyze content no matter how it’s shared

  2 m, 6 s

There is a great blog post on The four stages of the average Twitter user by Jason Hiner. What I like about it is the idea that new Twitter users inevitably hate Twitter, until they love it. Isn’t that somewhat true of all the vehicles used to create content? I hate to date myself, but I remember tapping away at my electric typewriter trying to finish a 12 page report for school thinking how lucky I was I didn’t have to hand write it. But before I took typing lessons in high school, handwriting with pen on paper was the only way I could imagine to share my thoughts. Being introduced to my first data processing software nearly sent me into a rage, yet after some time and patience I realized that little flashing pipe on the screen was my friend not my enemy. And then being able to attach and send that masterpiece through email was like a Godsend. Imagine if all the data that was created was just ignored simply because we didn’t immediately buy into the method in which it was communicated? When I read that people believe Twitter offers no useful content, I tend to disagree. Because while the tweets themselves are short and concise, and sometimes uninteresting, the information that is attached via a link or through a series of tweets back and forth can be quite valuable. Millions of people are taking the time to think, create and share information and ideas. What makes that any less valuable than a handwritten letter to a business as a way to condemn or to congratulate them on a product? I remember sitting in a conference room in recent years (not at Lexalytics, mind you) listening to the argument that blogs were just the crazy opinions of the people on the fringe. No one read them. No one cared. I also remember shaking my head in disagreement because I never thought about the “how” but the “what” as being important. But regardless of whether you use or like the way in which the information is disseminated, it would be wise to collect, analyze and pay attention to all the innovative content being created and shared…whether it’s scanned on paper and stored electronically, or passed through a tweet on Twitter. Value can be found in lots of places, across lots of channels, you just need to find a way to separate the noise from the nuggets that matter to you or your business.

Categories: Social Media, Technology, Text Analytics