Lexalytics tracks mood of London Olympics

Analysis software provider Lexalytics has partnered with FutureEverything, a multi-arts festival, to provide its text and sentiment analysis software to analyze tweets and sentiment during the London Olympics.  

The Amherst-based software business has provided Salience, a multi-lingual text analysis engine that is integrated into systems for media monitoring, analysis and business intelligence, to Emoto, a project by FutureEverything. Emoto was created by artists Moritz Stefaner, Drew Hemment and Studio NAND, in collaboration with MIT SENSEable Cities Lab, for the London 2012 Festival, a 12-week event that brings together artists from all over the world.

“We’ve been updating our technology for nearly a decade, integrating our software into different applications and services, but this is a truly unique and rewarding project to be part of,” Lexalytics CTO and co-founder Mike Marshall told Mass High Tech. “It’s fascinating to see our sentiment scores being transformed into art, in the heart of London and these Olympic Games.”

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