Press release

October 17, 2012 07:00 GMT
Lexalytics Announces Availability of Native Phrase-Based Sentiment in Spanish

BOSTON, MA--(Marketwire - Oct 17, 2012) - Lexalytics, a provider of text analytics and sentiment analysis software, today announced the availability of their new phrase-based native Spanish language pack for their Salience text processing engine.

Lexalytics is the only company to provide phrase-based sentiment in any language, providing unparalleled opportunities for tuning and customization for any application involving text. All of Lexalytics' language packs are native to the language, with no translation step, so that all nuances of sentiment are captured directly without confusion from a machine translation step.

Lexalytics' Salience Engine is a market leading text analytics engine, used by industries as varied as social media monitoring, manufacturing, and pharmaceuticals to determine the "who," "what," "where," and "tone" that's implicit in any piece of text. Salience supports a number of different text analytics functions, including Named Entity Recognition, Sentiment Analysis, Categorization/Classification, Summarization, Theme Extraction and more. In other words, if you have text, Salience can tell you what it means.

"Phrase-based sentiment is harder to implement in non-English languages because of the lack of certain linguistic resources," said Jeff Catlin, CEO, Lexalytics. "We were able to leverage our market-leading Wikipedia™-based Concept Matrix™ functionality as a core multi-lingual data source for an elegant solution to this problem."

"In our market here in Mexico, we need the ability to tune for local language variations like profanity and colloquialisms," said Antonio Pedraza, CEO of Intus. "The latest version of Lexalytics' Spanish language pack allows us to take into account all of our 'localisms' for the most accurate sentiment analysis of our customers' content."

About Lexalytics
Founded in 2003, Lexalytics was first to market with a sentiment analysis engine. Its text analytics software, Salience, is engineered for easy integration into third-party applications, and is a critical component in many high-volume content processing services for industries such as social media monitoring, survey analysis, reputation management, online media and more. http://www.lexalytics.com

About Intus a division of Grupo Scanda
For over 20 years, Grupo Scanda has been transforming technology into value to their customers. With 9 divisions and presence in 7 countries Grupo Scanda is one of the biggest IT integrators in Mexico. Focused on the enterprise sector, Grupo Scanda is a renowned Microsoft Partner as well as a top partner of companies like SAP, Symantec, Blackberry and Apple among others. Intus, its most recent division, is specialized in portals, collaboration and social technologies.

Intus is well known for their Microsoft™ SharePoint™ expertise. They're using our text analysis techniques like sentiment analysis, theme extraction, classification, and named entity extraction in Spanish to provide an excellent Social Media Monitoring solution for their enterprise customers.

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