Lexalytics in the News

November 10, 2011 00:00 GMT
Search Silver Bullets, Elixirs, and Magic Potions: Thinking about Findability in 2012

I feel expansive today (November 9, 2011), generous even. My left eye seems to be working at 70 percent capacity. No babies are screaming in the airport waiting area. In fact, I am sitting in a not too sticky seat, enjoying the announcements about keeping pets in their cage and reporting suspicious packages to law enforcement by dialing 250.

I wonder if the mother who left a pink and white plastic bag with a small bunny and box of animal crackers is evil. Much in today’s society is crazy marketing hype and fear mongering.

Whilst thinking about pets in cages and animal crackers which may be laced with rat poison, and plump, fabric bunnies, my thoughts turned to the notion of instant fixes for horribly broken search and content processing systems.

I think it was the association of the failure of societal systems that determined passengers at the gate would allow a pet to run wild or that a stuffed bunny was a threat. My thoughts jumped to the world of search, its crazy marketing pitches, and the satraps who have promoted themselves to “expert in search.” I wanted to capture these ideas, conforming to the precepts of the About section of this free blog. Did I say, “Free.”

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