In it, you'll see how Angoss Tcombines our text analytics with quantitative numbers. It is interesting how including named entity extraction, theme extraction and sentiment analysis along with other data can help predict behavior like intent-to-buy, potential fraud, etc.
Angoss, in their own words:
"Angoss delivers the easiest-to-use data mining and predictive analytics software suite to help companies grow revenues, optimize spend and reduce risk by unlocking actionable knowledge from their customers and risk-related data faster and at lower cost.
Angoss offers the advanced analytics software products KnowledgeSEEKER and KnowledgeSTUDIO with a StrategyBUILDER module as well as an optional In-Database Analytics driver and Text Analytics add-on for KnowledgeSTUDIO.