LexaBlog

Our Sentiment about Text Analytics and Social Media

The Changing Face of Text Analytics
Submitted by Jeff Catlin on Wed, 2009-08-12 04:00

So, it's been a while since I penned a blog post, and in this case that's a good thing, because its been a pretty busy summer. As I haven't blogged in a while, I thought it would be a good time for a "State of the State" sort of post, so without further delay... Historically, Lexalytics has tried to cast a pretty wide net into the OEM world, but most of our success has come in the Reputation Management space, but I'm happy to report that this appears to be changing. We're still doing very well in Rep Mgmt, but we are seeing an ever increasing percentage of our leads in other areas like financial services and Customer Satisfaction. The really good news on this is that it appears to be due to the maturing of the industry, and not some specific marketing program we're running. There are more and more prospects showing up at our door, who have specific "text analytics" needs, and this bodes well for the future. In spite of a tough environment, it looks like we'll grow the business at least 10% this year, which in the new world order of "Flat is the new up" is a pretty solid performance. On the technical side, we're rolling out a number of interesting new things this fall, the most important of which is a web services layer and SaaS version of our Salience engine for smaller companies that need some high end text processing capabilities but don't have the budgets to bring the engine in house. We're using this SaaS service ourselves to roll out a new Excel plug in that will bring lightweight text analytics (entities, themes, sentiment) to anyone with excel, and at a price (<$100/month) that just about anyone can afford.