Text Analytics & Sentiment Analysis Software for Hospitality

Hospitality providers are some of the most seasoned online business users. They’ve been collecting and reading online reviews way before social CRM became the hot thing to do. The real change in this industry is the volume of information that’s now being published on sites like TripAdvisor. Whatever your end of the hospitality industry it’s likely that somebody is writing about their likes and dislikes. It’s this dramatic increase in volume of opinions that necessitates the use of text analytics and opinion mining software to understand who’s talking and, more importantly, what they’re thinking.

Lexalytics Salience Engine text mining software mines hospitality feedback to understand what features or items are being discussed (concept extraction), who’s doing the talking (named entity recognition and extraction) and, most importantly, people’s opinions about specific features or items (sentiment analysis and measurement).

By opinion mining this information, companies serving hospitality providers can sift through the enormous volume of feedback and understand what elements of their services are working and which bits should be improved.


  • Understand the features or items that are driving both satisfaction and unhappiness
  • Identify the influential voices
  • Compare yourselves to your key competitors on a feature by feature basis

User Group 2013: Future Directions


User Group 2013: Salience in Chinese - Why It's Superior


User Group 2013: Fun Tricks with Salience


User Group 2013: Predictive Analytics with Salience


User Group 2013: Understanding Social Behavior at Scale


User Group 2013: How to Find Intelligence in VOC and Compliance


Lexalytics User Group Conference - John Kelley on Using Sentiment to Improve User Engagement


Search and Text Analytics, Jeff Catlin for Network World


What's coming in Salience Five?


User Group 2011: Seth Grimes: Converging Silos of (Text) Analysis


"It took 2 engineers only 4 days to integrate Lexalytics' Salience Engine into our content processing pipeline."

Nick Halstead CEO & Founder, Datasift

"Lexalytics Salience Engine scales to handle our trillions of entity/concept relationships.

Yes, that's trillions with a 'T'."

David Seuss, CEO, Northern Light Inc.

"We conducted several tests on our data and found Lexalytics to be at the top of the list when it came to results and affordability. Lexalytics was able to provide a solution that exceeded our expectations in ease-of-integration."

Chris McNeilly, VP of Software