Text analytics provides huge value in being able to reduce the amount of grunt work so analysts can analyze - not deal with qualitative coding work.

From consumer packaged goods to healthcare policy, from website analysis to customer satisfaction, from politics to media; research in every area is more efficient and more repeatable with algorithmic text analytics.

Rather than trying to count and code responses, why not let a machine do it for you, so that you can focus on the big picture, focus on the strategy and the approach needed to address issues and help your clients gain market share.