On-Demand Software for Public Relations Management

The Internet has changed the way organizations communicate. Today, fewer and fewer people rely on a single source for all their news. The Internet continues to complement and even replace traditional outlets such as broadcast television and newspapers. Blogs have allowed a much broader group of "citizen journalists" to play a significant role in the news life cycle. The emergence and viral nature of social media means that an organization's reputation can be made or destroyed in an afternoon.

Founded in 1991, Vocus has changed the way communications professionals do their jobs. Vocus provides the ability to leverage the ubiquity of the internet to interact with the media, publish their news online where it can be found by millions, monitor news and social media conversations from virtually any source and track their results to compare them with key competitors.

Vocus leads the industry in applying the latest technology to solve problems for communications executives. Some of our "firsts" include:

  • First on-demand software for Public Relations (1999)
  • First on-demand software for Government Relations and PAC (1999)
  • First to launch online press releases (PRWeb-1999)
  • First to fully integrate 3 core aspects of public relations -- a media database, press release distribution and news monitoring -- into a single online application (2001)
  • First User Conference specifically designed for PR and GR professionals (2001)
  • First PR software to ever win the CODiE award for best software (2007)
  • First to launch fully integrated social media monitoring and analysis as part of PR software platform (2009)

Today, Vocus is a public company (NASDAQ: VOCS) with more than 30,000 customers worldwide. One of the pioneers of the Software as a Service business model, Vocus continues to be one of the fastest growing and most profitable software companies in the world.

With Lexalytics’ text mining and sentiment analysis Salience sentiment engine, Vocus is able to deliver real-time media monitoring services. To accomplish this, our sentiment analysis (Twitter sentiment included) has to be accurate, fast, and scalable to deal with all constant influx of content.