InterPublic Group is one of the world’s premier advertising and marketing services companies.
Our agency brands deliver custom marketing solutions to many of the world’s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing.
The work we produce for our clients is specific to their unique needs. Our solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in more than 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 41,800 marketing professionals and in 2010 had revenues of US $6.5 billion.
As the parent company of global agencies like McCann Erickson, Draftfcb and Lowe + Partners, Interpublic provides centralized resources and support that help all our companies meet their clients' needs. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relationsand initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
InterPublic Group uses the text-mining Salience sentiment engine provided by Lexalytics as its social media-monitoring tool. Salience tools include text mining, semantic analysis, named entity recognition, named entity extraction, theme classification and extraction, as well as Twitter sentiment, which combine to provide first-rate insights for clients.