In an earlier post, Jeff Catlin described analysis that we did around Bally's vs. Bellagio using publicly available customer reviews. We did this analysis using something called "categories", which is basically a fancy name for search strings.
One of the two major new features in Salience 4.3 (releasing around June 30th) is "opinion mining". Opinion mining expands our core technology to handle indirect quotes.
For over 7 years we've been known as Lexalytics. I'll be honest, I didn't pick the name so I can't take credit. However, I often get asked what it means or where it came from.
At Lexalytics, we try to follow the news in all of the industries that affect and are affected by text analytics, chief among them is social media monitoring.